Our Metrics, Their Millions: Exposing the Backdoor Data Rush
If you still think the corporate panic over structural data is just a theoretical debate about software licensing, a tech startup named Arloh just blew the entire script wide open. They have been running public marketing campaigns targeting small title, escrow, and appraisal firms with a staggering proposition: “Your old records could be worth millions.” One of their primary advertisements explicitly brags that a tiny 37-person title and escrow shop just received a ~$967,000 estimate simply for licensing their historical data archive for artificial intelligence training models. Let that dollar figure sink in for a second. Nearly one million dollars...

