Think It Through Before You Post!
Appraisers are Professionals, Social media is a fact of life.
There are many appraisal industry social media outlets for appraisers to connect. These forums provide a great resource for appraisers to seek advice from other appraisers, voice their opinions on industry related issues, and sometimes just to vent a bit after a rough day.
This is where we need to be careful….. We have all read comments on social media outlets that you just have to stop and think to yourself, “I can’t believe someone actually posted this”.
Confidentiality is a requirement of the Uniform Standards of Professional Appraisal Practice. We need to be careful not to reveal confidential information or pictures of home interiors. Some of these social media outlets are open for the public to view and post. This means, borrowers, lenders, agents, AMCs, and state regulatory staff may be reading your comments. From the very nature of some of these sites and the world of “Like, friend, tweet, etc.,” your comments may be sent, quite possibly to every person using the social media outlet. Just imagine if several friends like your comments, or re-tweet. How many people will actually see your comments? Do you know who these people are? Are they lenders, homeowners, AMCs. Loan Officers, Agents, or Government Regulatory Agents?
The point is you just don’t know who is watching. What defense could you possibly have against a complaint filed against you with state because you posted something on social media that may not have shown your best side? Does your E&O cover social media posts? What about your liability insurance? Is that comment really worth jeopardizing your license?
In Virginia, the appraiser is issued their license by the Department of Professional Occupational Regulation. Appraisers are Professionals, Social media is a fact of life. Let’s make sure our posts are professional.
Think it through before you post!
The Virginia Coalition of Appraiser Professionals has a better way. VaCAP is in the process of establishing districts. These districts will be getting together on a regular basis. They can be a breakfast before the day begins, a cocktail after a busy day, or even a game of pool at a local establishment. What ever the district wants. These informal social gatherings are an ideal way to interact with your colleagues, and discuss the industry issues together in the hopes to come up with solutions. You can gain valuable tips and suggestions to make you a better appraiser, and an opportunity to laugh, vent and share.
There is nothing to loose, only positive gains.
If you are interested in being a district leader, contact VaCAP for more information.