The 24-Hour Appraisal Funded by Appraisers
Reggora’s “24-hour appraisal” pitch was flimsy from the start, and now that we’ve seen the fine print, it’s not innovation, it’s a liability handoff wrapped in buzzwords. Their shiny new “Streamlined Appraisal” is just another hybrid, bifurcated product dressed up to look like progress. And like most hybrids, it assumes appraisers are either desperate, asleep, or willing to sign off on someone else’s work for peanuts.
Brian Zitin proudly explains that Reggora sends a property data collector to the home before the borrower even commits to the loan. They gather the Uniform Property Data Set, and get this, don’t charge the lender or borrower for it, even if the deal falls through. Sounds generous, until you realize someone has to eat that cost. Spoiler, it’s not the lender, and it’s definitely not Reggora.
A peer recently forwarded an FHA appraisal order from Appraisal Marketplace, Reggora’s AMC, offering a fee of $280. That’s not a typo. In 2025, they’re offering less than what appraisers earned in the early ’90s. And this isn’t just a random lowball, it’s the business model. Reggora pays property data collectors upfront, even when loans fall apart, then recoups the loss by slashing appraiser fees to bargain bin levels. The screenshot, with identifying info blurred, is a perfect snapshot of this ‘revolution.’ Same AMC tactics, now with a tech halo and a stopwatch.
Let’s be honest, this 24 hour fantasy only works if appraisers are sitting idle, waiting for a hybrid assignment to drop from the sky. Most of us are booked out for days, if not weeks. And even if someone were available, who’s lining up to take on the liability of signing off on third party data, especially when that data might come from a convicted felon, or when a botched measurement leaves homeowners $100,000 underwater?
Zitin calls this model “cost-effective.” Sure, if your definition of cost-effective is “cheaper for lenders, riskier for appraisers.” We’re not getting paid more for faster work. We’re being asked to do less inspecting, more rubber stamping, and absorb more liability for less money. That’s not efficiency. That’s exploitation with a tech logo.
And let’s not forget the infamous survey claiming 60 percent of appraisers are open to hybrids. That data’s been shredded for good reason. It’s flawed, misleading, and agenda driven. Most appraisers still prefer to inspect the property themselves, because accuracy, credibility, and professional integrity aren’t optional. No algorithm changes that.
Reggora’s 24-hour appraisal isn’t a breakthrough. It’s a bait and switch with a timer. It promises speed, delivers risk, and expects appraisers to subsidize the losses. If this is their idea of progress, they can keep the stopwatch. We’ll keep our standards, our sanity, and our spine.
- The 24-Hour Appraisal Funded by Appraisers - October 23, 2025
- When Appraisers Rally: Korea Sends the U.S. a Wake-Up Call - October 3, 2025
- NAR Calls Out Unregulated Middlemen: A Wake-Up Call for FHFA - October 2, 2025
So much incorrect in this write up but again this isn’t real journalism just looking for clicks so you never even reached out to verify anything
With this new model, what sort of appraisal fees is Reggora promising lenders and what is the appraisers typical split from that? I see in the screenshot that it’s an old 1004, not UAD 3.6 so perhaps it’s an outlier and not the new product – but is that lowball request a sign of things to come? I think that and where the liability lies for the 24-hr appraisal model are the two big concerns appraisers will need addressed before they get on board. Because what appraisers are hearing from this current messaging is they will need to sling out more appraisals in less time, for lower fees and at higher risk.
Here is some truth and a question for you Brian. Why does Appraisal Marketplace, LLC (your AMC) pay only $350 (1004/1073) in San Diego when the cost of living is nearly the highest in the county? Just because your order forms say “Fees are determined by the Lender” does not make it a fact. Ask me how I know? Because I work with that same lender through other branches who use your Reggora software as a service (SaaS) system where the borrower is charged $625. By the way, just like the article says, locally fees of $350 are from the late 1990’s and early 2000’s.
On a side note, considering San Diego County is the 5th most populous county in the country, congratulations on perhaps collecting $275 a pop and doing your part in inflating appraisal fees by $12 billion. https://arcc-usa.org/f/amcs-rigged-the-appraiser-supply-chain-hiding-12-billion-in-fees
I look forward to your silence.
Seek the truth.
Just don’t do them. I don’t complete hybrids.
Reggora’s 24 hour appraisal model runs on borrowed time and borrowed credibility. It’s not innovation, it’s desperation. They pay data collectors up front then slice appraiser fees down to nothing to make up the loss. Two hundred eighty dollars for an FHA assignment in 2025 is not progress, it’s an insult.
They want appraisers to take on all the liability, trust third party data, and call it efficiency. That’s not the future, that’s exploitation. If this is what tech companies think progress looks like, they can keep their stopwatch. Real appraisers will keep their integrity.
As long as there are bottom feeders accepting these orders the AMC wins. The appraiser coach has been doing this for years, he’s not the only one. There are appraisers that will accept all orders automatically regardless of the fee and due date. Sad.
If you are taking these orders, you get what you deserve.
I do not do hybrid appraisals. I will not do hybrid appraisals. If you are doing these, you are the problem. I understand the need to put food on the table, but this isnt the way. Get better clients. Just say no.