Technology Companies Selling You a Pet Rock
Are technology companies simply selling a modern day version of a Pet Rock? Technology companies flaunting their real estate valuation products show us lots of pretty color charts and graphs and sell us on their products. But what would happen if someone were to ask a simple question of these technology companies… How did you determine that value? Just imagine for a moment you are testifying in court and counsel asks you how you determined your opinion of value. The appraiser could answer that question without hesitation. Simply, you know what you did. Even follow up questions could be answered...