Slandering Appraisers… Fooling the Appraiser
Real estate broker Karen Schlosser provides videos to her customers as part of her Tech Tool Monday Series.
She recently promoted her video called “Fool The Appraiser” – a catchy marketing phrase to promote dishonesty. She literally has no idea how offensive this is to the appraisal industry and how unprofessional this makes her look to the public and her peers.
From the transcript of her video:
So, the purpose of the game is to fool the appraiser into thinking that the property is worth the agreed upon purchase price.
I wonder if anyone at the National Association of Realtors has seen this marketing strategy since it may violate NAR’s Code of Ethics and Standards of Practice of the National Association of REALTORS®? She sent out fliers to the brokerage industry touting her “Fool the Appraiser” video. You can do that yourself by clicking on this link.
Standard of Practice 15-2
The obligation to refrain from making false or misleading statements about other real estate professionals, their businesses and their business practices includes the duty to not knowingly or recklessly publish, repeat, retransmit, or republish false or misleading statements made by others. This duty applies whether false or misleading statements are repeated in person, in writing, by technological means (e.g., the Internet), or by any other means. (Adopted 1/07, Amended 1/12)
Standard of Practice 15-3
The obligation to refrain from making false or misleading statements about other real estate professionals, their businesses, and their business practices includes the duty to publish a clarification about or to remove statements made by others on electronic media the REALTOR® controls once the REALTOR® knows the statement is false or misleading. (Adopted 1/10, Amended 1/12)
Here is the webinar handout. Clueless.
Her lack of judgment and professionalism is stunning whether or not she is good at selling properties.