Appraiserville – We Need Public Relations Firm
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The real estate appraiser industry needs a public relations firm. We have no advocates or if we do, they aren’t getting the job done. There was a very one-sided Bloomberg Businessweek article that predicted the real estate industry would be gone in 5 years. I like the author and have followed his writings since he was at WSJ. But like the Housingwire piece discussed here a few weeks ago, the story is being told in a one-sided way and the author needs an to understand the nuance. Interview a slew of companies that have everything to gain from removing appraisers from the mortgage process and through in a token appraiser interview.
The introduction raised flags that meant there was trouble coming (in the article).
Twenty-five years ago, Brian Weaver was told at a seminar that the real estate appraisal profession would be killed off by technology in five years. It didn’t happen. But he now thinks the forecast wasn’t exactly wrong—just early. Read more »